Nivea
Kemilau Biru
BRANDING
CAMPAIGN
CREATIVE STRATEGY
CREATIVE DIRECTION
Brief:
Every year NIVEA Indonesia always comes up with a Ramadhan campaign and hampers along with their new product exclusive launching. This year NIVEA Indonesia launched their Whitening Hijab Cooling line-up, in this project we have to make this year campaign’s concept, hampers, and campaign implementation for e-commerce.
My Scope:
In this project, i handled all of the research and development, big concept ideation, hampers concept, creative direction, until the visual keywords.
All of the design development and design implementation were made by @pegasverse and @renmaula with my supervision in order to align it with the RnD of the concept.
Every year NIVEA Indonesia always comes up with a Ramadhan campaign and hampers along with their new product exclusive launching. This year NIVEA Indonesia launched their Whitening Hijab Cooling line-up, in this project we have to make this year campaign’s concept, hampers, and campaign implementation for e-commerce.
My Scope:
In this project, i handled all of the research and development, big concept ideation, hampers concept, creative direction, until the visual keywords.
All of the design development and design implementation were made by @pegasverse and @renmaula with my supervision in order to align it with the RnD of the concept.
