Wai Thai
Food
BRANDING
CREATIVE STRATEGY
CREATIVE DIRECTION
BRAND MANAGEMENT
Brief:
As Thai Food is one of the famous Asian cuisine in Indonesia, Hangry wants to develop a new Thai Food brand specialized in making thai staple menu in practical and innovative way to win the online market.
My Scope:
In 2022, I had the chance to led the Wai Thai Food branding with my fellow marketing associate Vadilla and two designers Stanislaus Gerry & Christopher. In this branding project I was responsible for developing the brand identity, creative strategy, creative direction,and their launching campaign strategy.
In mid 2023, I got the responsibility to lead the brand and handled the end to end marketing strategy together with my own team;
Marketing - Ghifari Putra & Gita Putri
Designer - Stanislaus Gerry
KOL & Partnership - Rajma Danya
We accomplished to gain 7% increase for Wai Thai Food brand awareness in the first 8 months (by third party survey agency)
*All contents are owned by Hangry Indonesia
As Thai Food is one of the famous Asian cuisine in Indonesia, Hangry wants to develop a new Thai Food brand specialized in making thai staple menu in practical and innovative way to win the online market.
My Scope:
In 2022, I had the chance to led the Wai Thai Food branding with my fellow marketing associate Vadilla and two designers Stanislaus Gerry & Christopher. In this branding project I was responsible for developing the brand identity, creative strategy, creative direction,and their launching campaign strategy.
In mid 2023, I got the responsibility to lead the brand and handled the end to end marketing strategy together with my own team;
Marketing - Ghifari Putra & Gita Putri
Designer - Stanislaus Gerry
KOL & Partnership - Rajma Danya
We accomplished to gain 7% increase for Wai Thai Food brand awareness in the first 8 months (by third party survey agency)
*All contents are owned by Hangry Indonesia
Branding
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Creative Direction & Implementation
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Creative Direction
Creative Direction & Implementation
Creative Direction